Viral Marketing

With Big Mommas House being targeted at a young audience who spend a lot of time on the internet, viral marketing is one the easiest and cheapest ways studios can market. However, this isn't the case with The Kings Speech, as their target audience don't use the internet as frequently as their younger counterparts.

As younger people use the internet a lot nowadays, and with Hip-Hop music being a very popular genre for this age group, the viral marketing behind Big Mommas House 3 has been used very affectively, by posting a music video for the film on YouTube. This way, people who like the song can pass the video around to each other, creating a buzz about the film for free.