Official Websites

With Big Momma's House being a comedy that is mainly targeted at a young demographic, they made sure their official website would be appealing to that age group. Once you open the page, a soundtrack automatically plays, which is the followed by the trailer playing at the centre of the page. Underneath the videos, there are options to download an app and a ringtone, which makes perfect sense, as these forms of marketing would most appeal to teenagers and young adults, who consume this type of media the most. Also, at the bottom of the page, their are links to their social networking pages and YouTube page, again reflective of the young audience they are marketing to.

On the other hand, The King's Speech is aimed at a much older audience, who aren't frequent users of the internet, which shows why the official website doesn't exist anymore.