Social Networking

With the increased popularity of social networking, especially Facebook, film studios have been able to capitalise on the growing number of people using these websites by marketing their films on them. Every film that is now made has most definitely got a Facebook page, as it is a cheap and useful way of marketing to a huge number of people, with over 500m users regularly using the website.

Even though The Kings Speech is aimed at an older audience, it still has a Facebook page, with 71,000 'Likes'. The studio has used the page to try and sell the soundtrack to the film, and it also has a section called 'Showtimes', which shows the cinemas and the times it is on at.

With the younger target audience for Big Mommas House, its no surprise that it has more page views and 'likes' than The Kings Speech, with over 1.1m 'likes'. The page also includes trailers and the music video, reviews of the film, and photos from the film. Unlike The Kings Speech page, this page doesn't try and sell anything to the audience, because the target audience isn't willing, or doesn't possess a debit/credit card, meaning they can't even purchase anything online.