Social Networking

With the increased popularity of social networking, especially Facebook, film studios have been able to capitalise on the growing number of people using these websites by marketing their films on them. Every film that is now made has most definitely got a Facebook page, as it is a cheap and useful way of marketing to a huge number of people, with over 500m users regularly using the website.

Even though The Kings Speech is aimed at an older audience, it still has a Facebook page, with 71,000 'Likes'. The studio has used the page to try and sell the soundtrack to the film, and it also has a section called 'Showtimes', which shows the cinemas and the times it is on at.

With the younger target audience for Big Mommas House, its no surprise that it has more page views and 'likes' than The Kings Speech, with over 1.1m 'likes'. The page also includes trailers and the music video, reviews of the film, and photos from the film. Unlike The Kings Speech page, this page doesn't try and sell anything to the audience, because the target audience isn't willing, or doesn't possess a debit/credit card, meaning they can't even purchase anything online.

YouTube

With YouTube being the main way for films to be advertised online, its essential that every film made has its trailer available for viewing. Even though The Kings Speech doesn't have an official channel, the trailer of the film is available on various other channels, with over 1 million views, showing just how powerful YouTube and the internet have become in relation to other forms of marketing a film, eg. tv or billboards.

Viral Marketing

With Big Mommas House being targeted at a young audience who spend a lot of time on the internet, viral marketing is one the easiest and cheapest ways studios can market. However, this isn't the case with The Kings Speech, as their target audience don't use the internet as frequently as their younger counterparts.

As younger people use the internet a lot nowadays, and with Hip-Hop music being a very popular genre for this age group, the viral marketing behind Big Mommas House 3 has been used very affectively, by posting a music video for the film on YouTube. This way, people who like the song can pass the video around to each other, creating a buzz about the film for free.

Official Websites

With Big Momma's House being a comedy that is mainly targeted at a young demographic, they made sure their official website would be appealing to that age group. Once you open the page, a soundtrack automatically plays, which is the followed by the trailer playing at the centre of the page. Underneath the videos, there are options to download an app and a ringtone, which makes perfect sense, as these forms of marketing would most appeal to teenagers and young adults, who consume this type of media the most. Also, at the bottom of the page, their are links to their social networking pages and YouTube page, again reflective of the young audience they are marketing to.

On the other hand, The King's Speech is aimed at a much older audience, who aren't frequent users of the internet, which shows why the official website doesn't exist anymore.

Online Film Marketing