Social Networking (Mainstream)

Even though D-Pryde has managed to get a respectable amount of friends on Facebook without any finances, he simply can't compete with mainstream artists. Even with Michael Jackson's death, he is still holds the record for the most friends on Facebook, with over 27 million, beating the likes of Barack Obama, Eminem and Lady Gaga. Also, unlike D-Pryde's Facebook account, MJ's account has a store section were you can buy merchandise and albums. This clearly shows the huge difference in popularity between mainstream and independent artists, which is affectively down to the money spent on promotion.

http://www.facebook.com/michaeljackson