Conclusion

To conclude, I have realised how the long tail theory applies to this case study. Even though Michael Jackson is extremely popular and there are a limited number of popular artists, with the growth of the internet, artists like D-Pryde can also have his own fanbase of a few hundred thousand, and with many other independent artists having the same amount of fans, it shows that the long tail theory works in real life, as people consume more of less popular things.