Due to the financial disadvantage, D-Pryde can't have his songs playing on popular radio stations, or put his music videos on TV channels, like MTV, meaning he has to find other ways to promote his music, which has been made easier with the emergence of YouTube. D-Pryde used this platform to gain an audience who have now become his fans after 2 years of posting videos and songs. His first upload attracted 136,464 views, which was of a remix of Kanye West's song 'Good Life'. His latest upload is of a music video he shot, which has attracted 653,338 views, which is a huge increase in 2 years, using simple viral marketing.
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