Wednesday, 26 January 2011

Marketing (Mainstream) Part 2


This an article from Michael Jackson's website showing that Sony still spend big money to market his album, even after his death.
The 29,070 ft² poster smashes the previous record by more than 110 ft²
London, UK (9 December 2010) – Guinness World Records, the global authority on record breaking, today confirms that a poster erected to mark the release of Michael Jackson's 'Michael' album (released 13th December) has set a new record as the world's largest poster.
Guinness World Records confirmed that the poster of Michael Jackson's 'Michael' measures 171ft by 170ft with a total surface area of 29,070 ft², smashing the previous record - held by the 2010 Winter Olympics in Vancouver - by more than 110 ft². To put it into perspective, the 'Michael' poster would take over three quarters of the pitch at Wembley stadium, is longer than the equivalent of six Routemaster buses end-to-end and if upright would be higher than Nelson's column.

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